Having gone through substantial changes, primarily digital and social, lead generation today means focusing on being found and fostering long-term relationships with buyers. Let's dive deep into learning how companies in Singapore, one of …

Personalized use of email programs will be the key Data usage is getting less creepy now, as a marketer you have to practice deliberately using more data for personalization in running content. It will help you put your clients on record i…

Speaking of successful marketing strategies, do you know that email marketing consistently ranks as one of the best tactics to achieve your ultimate marketing goals? Today's world is dominated by social media and mobile devices, where an e…

LeadYou need to get leads as a goal when your website is receiving traffic, and now you need to convert them to prospects. This strategy resonates further down the sales funnel, and content needs to do the same. To generate leads, you need…

"There are some things you can't buy with money. For everything else, ________". You don't have to complete the slogan, right? Mastercard! You'll get the answer right away without even thinking. It's just experienced. Successful marketing …

Search engine optimizationWithout applying a digital strategy like SEO, content marketing won't pay off. Content marketing doesn't work without search engine optimization (SEO). SEO is the most important element of a digital marketing stra…

Marketing strategies tend to change with time and place. Strategies to increase sales in one region may not work in another. Not only this, marketing strategies are also affected by the industry domain to which they apply. The pharmaceutic…

Tactics for successful demand creationSuccessful demand creation requires all three of inbound marketing, content marketing, and marketing automation to drive buyers to purchase. The best way to do this is to have a central function that a…

In diverse markets with different cultures, expectations, goals, business environments and regulations, demand creation provides the most efficient means of delivering the right message to the right people at the right time. Market automat…

Modern marketing is experiencing a paradigm shift in digital transformation with the addition of new technologies and methodologies. Creating more leads and demand is the main goal of today's marketers. Most marketers are often confused wi…

Decisions are very personal and they are so important that it is often much easier to be indecisive. However, indecision does not support goals. Goal setting is essential to boost productivity. So how can you make a decision faster and how…

Sales teams trying to grow their leads may focus on inbound lead generation, outbound marketing, or both. Needless to say, the end goal of most marketing efforts is to make sure people get to your landing page and generate leads for the bu…

ResearchThere is some disagreement about the value of research. A B2B marketer may say you just have to pick up the phone and make the call. Some marketers might believe that cold calling is unnecessary and ineffective. The main reason is …

There's a ton of mediocrity in lead generation - both internally and outsourced. However, there are a lot of things that good outsourced operations and lead generation companies do well. While a lead generation technique is not brain surge…

The entire lead generation process can be overwhelming, especially if you're new to the industry. Therefore, we bring you the flow of the lead generation procedure in the form of a checklist. Categorize potential customersStart by ranking …

You already have your strategy in place, so now is the time to track down those leads. We know that there are too many lead generation tools on the market, which is why we present you our favorites. Choose what suits you best from the foll…

As a marketer, you would like to broaden your lead generation horizon. You will also want to reach your target audience in the most convenient way. While lead generation on social media is one of the trending methods, we've come up with th…

Over 79% of marketing leads don't turn into sales, with lack of lead nurturing being the main cause. This proves that having a B2B lead generation strategy is just not enough to move up the sales funnel. Recognizing each component is equal…

Sales and Marketing teams are often caught in the most common but complicated situations when undertaking B2B lead generation activities. Some of these exhausting examples include the constant search for new ways to keep a potential custom…

Generating leads has never been easy for a B2B marketer and the year 2020 is straining patience. According to HubSpot, 61% of marketers say generating traffic and leads is their biggest challenge. Since there is a huge expansion of various…

Given the unprecedented situation the whole world is facing right now, uncertainty is at its height. However, companies will not stop producing products and neither will people stop investing in those products. The only way to make progres…

The product was finally launched on the market. It's time to test the effect of your product marketing activities and its impact on your conversions and your return on investment. There are many parameters to judge the success of your prod…

BDA strategy turns out to be a universal technique applicable to different types of marketing like webinar, product and service marketing. The best part about this action plan is that it works for different types of product marketing strat…

You've gathered a bunch of innovative product marketing ideas for your new product. Now is the time to include these motivations in your strategy. While creating a strategy can be straightforward, its lucrative nature cannot be guaranteed.…

Now you know how important product marketing is to your business and the different types of roles it plays. It's time to understand the framework of product marketing. A product marketing framework for software solutions is nothing more th…

It is a well established fact that the ongoing pandemic has greatly affected the way B2B marketers conduct product marketing. On average, B2B searchers perform 12 searches before committing to a specific brand's site. As there are few alte…

Pop-ups are used on almost every website today as a lead generation tool. An outbound lead generation campaign is a great way to spend your demand generation budget to create a fancy lead ad or Facebook ad that takes your potential lead to…

Interviews with specialists and partners:Businesses, especially small ones, use content as their main lead generation technique. And it's a proven way to generate leads, as every time a blog is posted on the internet, there is a chance tha…

Lead Generation Without Email FormsIt is the modern way of marketers. When it comes to scaling your lead generation, it shouldn't matter where you find them. There are a dozen ways to generate quality leads: social media, paid search, SEO,…

That is not true for B2B lead generation companies. Lead nurturing remains the main task of B2B marketing, but also a constant challenge. According to HubSpot, generating traffic and leads was a huge challenge for 63% of marketers in 2019.…