Over 79% of marketing leads don't turn into sales, with lack of lead nurturing being the main cause. This proves that having a B2B lead generation strategy is just not enough to move up the sales funnel. Recognizing each component is equal…

Sales and Marketing teams are often caught in the most common but complicated situations when undertaking B2B lead generation activities. Some of these exhausting examples include the constant search for new ways to keep a potential custom…

Generating leads has never been easy for a B2B marketer and the year 2020 is straining patience. According to HubSpot, 61% of marketers say generating traffic and leads is their biggest challenge. Since there is a huge expansion of various…