Potential of B2B lead generation in 2021 - davidjones8904’s diary

Generating leads has never been easy for a B2B marketer and the year 2020 is straining patience.

According to HubSpot, 61% of marketers say generating traffic and leads is their biggest challenge. Since there is a huge expansion of various digital marketing methods, a marketing team uses every possible process to approach a potential customer and then generate more leads.

In fact, lead generation does not and never will have a fixed formula. This is one of the main reasons why it is considered a dead process in most IT companies. It's a highly subjective part of the customer journey that differs regardless of whether your business is B2B or B2C. But with the business plans modified to fit the current market situation, it is fair to realize the endless possibilities that a good lead generation process can bring to a business.

B2B lead generation potential in 2021
A report suggests that quality and audience conversion for B2B businesses is of the utmost importance for years to come. This advocates that using a random marketing technique to generate a B2B lead will not be enough. The quality of leads and the possibility of conversion are more important than anything else.

Therefore, to ensure that your business acquires the most qualified leads, we've put together a list of the lead generation trends that are expected to lead the way in 2021.

Content will be the currency of the web
Social media will be equivalent to advertising and sales
There will be an upsurge in influencer marketing
Chatbots will act as a crucial lead generation tool
Information and data analysis would present the DNA of a prospect

Now that you know what lead generation can do for your business, we've provided a step-by-step guide to help your business stay ahead of the curve.