B2B Product Marketing for 2020 and Beyond
Given the unprecedented situation the whole world is facing right now, uncertainty is at its height. However, companies will not stop producing products and neither will people stop investing in those products. The only way to make progress is to tactfully plan and execute product marketing activities that will continue to generate business.
Below are some key points that would simplify the management of product marketing and help promote customer success:
- Make the buyer's personality the basis of all your product marketing activities
- Prioritize content as an awareness strategy to promote your product
- The BDA strategy should have only one objective, namely sales promotion
- Market your product the way your customers want it to be rather than the way you like it
If you still don't know how to go about going with your next product marketing strategy, you should contact a Deck 7 product marketing expert today!
Frequently Asked Questions
What is the role of product marketing?
Product marketing plays many roles such as positioning the product, understanding competitors, determining target audience, aligning the buyer's journey, and defining product benefits. Product marketing not only helps increase brand visibility, but also reaches the right audience.
What are the important elements of a product marketing strategy?
Some of the most important elements of a product marketing strategy include:
- Product
- Target market
- Competitors
- messages
- Tools
- Analysis
What are the KPIs to measure the success of product marketing?
There are many parameters to judge the success of your product. Here are some key performance indicators that could indicate the success or failure of a product marketing strategy for SaaS companies.
- Number of qualified prospects
- Number of potential conversions
- Prevalence of purchasing actions
- Product use measures
- Customer Lifetime Value (CLV)
- Customer feedback
How to create a product marketing framework?
Creating a product marketing framework helps steer marketing activities in the right direction. The framework should generally be based on the following essential elements.
- Identify who to target
- Choose the right multimedia platforms
- Offer yourself partnerships
- Quality content project
- The objectives set
- Have a promotional calendar
- Monitor your activities
Why is product marketing important?
Product marketing is crucial because it helps marketers launch products according to the needs of their target audience. It is a concept that depends on the relationship of the marketers of the product, their audience as well as the needs of the audience.
