How to measure the success of B2B product marketing

The product was finally launched on the market. It's time to test the effect of your product marketing activities and its impact on your conversions and your return on investment.

There are many parameters to judge the success of your product. Here are some key performance indicators that could indicate the success or failure of a product marketing strategy for a SaaS business.

Number of potential conversions
Depending on your reach and the type of product marketing activity you conduct, counting potential conversions will help you identify the success of your marketing strategy.

Number of qualified prospects
The number of product purchases is a definitive indication of the success of your product marketing strategy. Qualified prospects can be your existing customers or the new customers you have onboarded.

Prevalence of purchasing actions
Understanding how often you buy your product will also help you know how your business is going and what kind of result it will deliver.

Product use measures
The way your product is used gives you an idea of ​​which marketing strategies are working for your product and which ones need to be improved for higher conversion.

Customer Lifetime Value (CLV)
The amount of money your customers spend on your product is directly proportional to the success of your product marketing strategy.

Customer feedback
As cliché as it sounds, understanding and improving based on your customer's feedback really helps your marketing work.