BDA Checklist for Product marketing
BDA strategy turns out to be a universal technique applicable to different types of marketing like webinar, product and service marketing. The best part about this action plan is that it works for different types of product marketing strategies. When in doubt, use this strategy to introduce a new product to the market and see your product succeed in no time.
Before starting
Product marketing is a long process. From product creation to market launch, there are too many layers involved in the flow of the product marketing process. Before finally bringing your product to market, be sure to do the following:
- Regular reminders on the launch of your product
- Create buzz around the strengths of your product
- Give interesting facts and advantages of your product
- Find new ways to market your product through social media
During the process
Your product marketing methodology will not stay the same for all products. Therefore, as product marketers, you need to be proactive once you have launched your product. Some product marketing responsibilities that you have once the product is in motion are:
- Maintain the engagement of your potential customers through different activities
- Conduct polls and surveys to find out how your audience is reacting
- Give personalized messages as much as possible
After launch
The process of marketing the product must continue even after the product has been launched. Once the product is available in the market, your potential buyers may perceive it in different ways. So, to ensure the success of your SaaS product marketing strategy and align product marketing and sales activation, you need to conduct post-launch activities such as:
- Retargeting via different media
- Reuse of relevant existing content
- Be spontaneous in your answers
