Generating the traffic will be the most important goal in the marketing campaign

"There are some things you can't buy with money. For everything else, ________". You don't have to complete the slogan, right? Mastercard! You'll get the answer right away without even thinking. It's just experienced. Successful marketing is what you're trying to achieve, but it's not as easy as you might think. Creating a completely new marketing campaign is a mistake, especially if you're a new entrepreneur trying to find your foot. It may seem like a daunting and complex task, but as long as you set the basics straight and, most importantly, adjust your strategy towards a particular goal (eg traffic, lead, or sale) you Getting your business out there isn't too difficult.

HubSpot defines a marketing campaign as follows: “Marketing campaigns are strategic efforts to drive specific corporate goals, such as raising awareness of new products and collecting customer feedback. They are usually consumers in different ways. Aims to reach out to, including media combinations such as email, print ads, TV or radio ads, pay-per-click, and social media. "

The Achilles heel of many failed marketing campaigns is the fact that they do not have specific goals in mind. An effective marketing strategy requires you to coordinate all your efforts towards a particular goal. There is no doubt that you will not get the results you expect, even if you try to do everything in your power, especially if you have a limited budget. As your digital marketing strategy matures, so do your goals. Use the sales funnel approach as a guide to assessing which areas of your marketing strategy you need to address. You can use different tactics to get results based on different stages of the purchaser.

Traffic

You're all ready on your shining new website, and the only thing you need right now is a visitor. According to a recent survey, 81% of customers use the Internet to research the products they need before making a purchase. To set up a marketing strategy to generate traffic, you need to focus your efforts on the top of the sales funnel. Therefore, if you are starting a new business or looking to sell another product or service, setting your first goal of gaining traffic is the best way to move forward. Your marketing focus needs to be more focused on providing influential and informative content that is relevant to your business. Because prospects are in the early stages of their purchasing journey, trying to sell to prospects without providing enough resources to build credibility will not result in a successful campaign.

Here are some guidelines to help you get started:

• First and foremost, make sure your website is fast, responsive, and mobile-friendly.
• Optimize your website with the right keywords.
• Use SEO and content optimization to increase your rank and receive relevant traffic.
• Create regular blogs, white papers, and research papers about your product or service-make sure they are really informative, not marketing.
• Be active on social media – attract followers and respond to feedback.
• Create informative videos about your product. tutorial.

Brand awareness & lead generation
Looking to target specific accounts and decision-makers? Or engage with a wider audience? Find out how we can help.