Latest B2B Lead Generation Techniques in APAC region

Having gone through substantial changes, primarily digital and social, lead generation today means focusing on being found and fostering long-term relationships with buyers. 

Let's dive deep into learning how companies in Singapore, one of APAC's regions, are generating leads to drive sales leads for long-term success:

Use of direct participation
This approach is all about interacting with your target prospects on an individual basis. It does not require any third party or an intermediate medium; This tactic basically involves reaching prospects directly. You can interact directly with your target prospects and gauge their interest through live chat, forums, etc.

To start, you can form a team of experts who will be able to answer any queries or doubts that your prospects may have. This needs to be done in a way that works to build interest in your brand until you can finally convert them into paying customers. The key is to be as authentic as possible by going out and talking to them about your brand, what you have to offer and why they would be better off with you.

Take advantage of content marketing
According to a report by HubSpot, content marketing has the greatest business impact on APAC companies for lead generation. That's why APAC marketers continually evaluate and measure their KPIs to make sure they are doing everything right. Ryan Bonicci, APAC Marketing Director at HubSpot suggests, "If you're blogging as part of your content marketing efforts, make sure your strategy includes optimizing your content for organic search by conducting solid research. of keywords ". At its core, your content marketing strategy should be based on relevant topics that offer a solution to your target prospects and position yourself as the best in class. Also, don't forget to promote and distribute content through different sites, social media platforms, and email marketing. Remember to engage with your audience at every stage of the funnel, answer their queries, give them advice, and educate them about your brand and how it can change their lives.

Rather than relying on trends, APAC companies look within their individual companies to find out what works and what doesn't, making their strategies more effective and practical.

Market your brand on LinkedIn
From building partnerships, gaining leads, to building brand awareness, LinkedIn has it all. An essentially business-centric platform, LinkedIn is an incredible space to generate new business leads, through the right marketing strategy. Over 80% of B2B social leads are generated on LinkedIn and it outperforms all other social media platforms as well. Start with:

  • Defining your goals
  • Optimizing your search
  • Post engaging content
  • Use rich media
  • Sponsor your post
  • Create LinkedIn Ads
  • Leveraging LinkedIn analytics
  • Have a well-designed plan to ensure you reach the right people and make meaningful connections

Using cloud telephony
Businesses have begun switching from their legacy phone platforms to cloud telephony for the cost effectiveness and convenience that the technology offers. Not only does it help deliver a better customer experience, it also increases the efficiency of your sales staff. When incorporated with certain tools and tactics, cloud telephony can help you:

help you keep track of missed calls and can distribute to appropriate channel

  • Go local
  • Be more flexible
  • Scale your Salesforce

Answer Quora questions
Answering Quora questions can make a big difference, as this will give you a voice that your followers can trust. Remember that before you go ahead with your search for leads, you need to be an active member of Quora and better understand the community. This will give you clarity on what to look for and what your followers can get out of your offers.

Remember to take your time preparing detailed answers to the questions; Also, continue with the goal of establishing yourself on the platform.

Try guest blogging
Another useful tactic is guest blogging to generate leads. Getting traffic and making yourself heard can be a difficult task to accomplish, especially when it's noisy outside. It is important to realize this before people can even drop by to hear your offer. To capture leads through guest blogging, you must:

Drive visitors who come to consume your content to your landing page. This needs to be done in a very tactical way so as not to look desperate or a best seller.
Unique guest blog for a trustworthy website. It goes without saying, but choosing a website that isn't credible or respected enough can help you get off on the wrong foot.
Create valuable, high-quality and relevant content.
Make sure your content is unique and not taken from other blogging sites.

Importance of the call to action (CTA)
Your lead generation efforts and strategies are worthless if you don't call your goals to action. Instruct your visitors to take the action you want them to take by placing the CTA button on your landing page or at the bottom of your blog or video. Some examples of this are:

  • Registration buttons for free trials
  • Download buttons
  • Add to cart buttons

The whole point of having a CTA is to entice visitors or prospects to do what you want them to do and convert them in the process.

Here are some of the important strategies to incorporate; By taking them into account, you will ensure that your business is always on the right path to growth and expansion. Times and inventions can constantly change, but it's crucial to remember one's core values ​​and how that can make your customers' lives more meaningful.

Brand awareness & lead generation
Looking to target specific accounts and decision-makers? Or engage with a wider audience? Find out how we can help.

Email Marketing Trends in 2021

Personalized use of email programs will be the key

Data usage is getting less creepy now, as a marketer you have to practice deliberately using more data for personalization in running content. It will help you put your clients on record in light of client socioeconomic preferences and other valuable information about your current and potential clients.

Mobile campaign optimization is essential

As a marketer, when it comes to optimizing content for mobile devices, knowing your audience is really important. Learn about your mobile audience makeup, allowing you to implement more innovative tactics to increase engagement. According to the Litmus report, 54% of adults spend nearly three hours on their smartphone every day switching between apps and reading emails. So take advantage of this trend to push your subscribers to the limit.

Revolve around the use of Artificial Intelligence (AI)

Future trends in email marketing will focus on the effective use of artificial intelligence. With its ability to track unique customer behavior, it can send personalized emails and thus can help brands to partner with their customers on a more individual level and connect with them in the right way that can eventually help. support ROI. AI-powered tools like Chatbots, Siri are also changing the way of email advertising in a profitable way.

Use of interactive content to increase interaction.

Using interactive content for email is one of the biggest future trends in email marketing. Emails containing games, quizzes, picture carousels, gifs, and visuals will keep recipients locked in. Using interactive content can help drive sales for brands that embrace interactivity.

Loyalty programs to collect customer data

Marketers are already taking advantage of loyalty programs in 2019, and in the years to come, it will be much more sophisticated. With the use of loyalty programs, you can collect customer data and better understand their behavior. This will allow you to reach loyal customers with better personalization and acquire new customers with the same characteristics.

ENDING
Marketing is in a state of evolution and so is technology, driven by consumer expectations for better experiences. But one thing remains the same in this digital genre: emails. They are here to stay! Undoubtedly, the benefits of email marketing in the coming years will be much greater, resulting in higher income.

Brand awareness & lead generation
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Email Marketing is the best channel for generating maximum leads

Speaking of successful marketing strategies, do you know that email marketing consistently ranks as one of the best tactics to achieve your ultimate marketing goals?

Today's world is dominated by social media and mobile devices, where an email marketing campaign is nothing new. However, there is no denying the fact that it is still one of the most effective channels for any business organization to generate more leads and grow its customer base. The reason?

It is true that email marketing went through a slow period in recent decades, where it received a bad reputation, many experts proclaimed that email is dead and dying, but when you look at the numbers, you will find that email is actually growing in acceptance as more and more email accounts are created. Due to technology, dependency on the medium, and the way people use emails, it has been observed that email is far from dead. In fact, it has become a vital link to provide business information in a more personalized way and also to generate leads at a reasonable cost. Undoubtedly, the benefits of email marketing in 2020 will be paramount and this will ultimately drive a lot of traffic to your website, leading to higher revenue.

Some more recent email marketing statistics you need to know to understand why it is worth the investment:

  • Currently, there are more than 3.7 billion email users in the world, which means that the projected number of users for 2021 is 4.1 billion. - (Statista)
  • The United States is projected to spend more than $ 350 million on email advertising in 2019. (Statista)
  • 59% of marketers say that email is their biggest source of ROI. (Emma)
  • 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. (MarketingSherpa)
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)
  • 58% of adults who check their email first thing in the morning. - (Customer intelligence)
  • 89% of marketers say that email is their main channel for lead generation. - (Mailgen)
  • Personalized emails offer 6x higher transaction rates. - (Experian)
  • 74% of marketers say that targeted personalization increases customer engagement. - (eConsultancy)
  • 78% - The number of marketers who say list targeting is the marketing automation feature they can't live without. (Gleaner)
  • An introductory email that includes a video receives a 96% increase in click-through rate. - (Get an answer)
  • Transactional emails produce an average open rate of 72% and a click-through rate of 30%. - (IBM)

The advantages of email marketing are much more than the above facts have shown. It has been a proven method of generating leads.

In 2020, it's your chance to restart your email programs with innovation and creativity efforts to keep pace with demanding customers. With the disruption of AI in this digital age, it is important for marketers to take advantage of new technologies and tactics to keep pushing boundaries. According to recent studies on the future of email marketing, email programs will become even more personalized and interactive. But how do you achieve these lofty marketing goals? What is the hook? What email should be sent for customers to reach the inbox?

Brand awareness & lead generation
Looking to target specific accounts and decision-makers? Or engage with a wider audience? Find out how we can help. 

How to Get the leads is the main goal of your website

Lead
You need to get leads as a goal when your website is receiving traffic, and now you need to convert them to prospects. This strategy resonates further down the sales funnel, and content needs to do the same. To generate leads, you need to be willing to connect with your visitors and know your leads. Build buyer personas and serve content for them. The key here is to make the information you provide interactive and allow visitors to share your name, number, and email address. 63% of marketers say that creating leads is one of their biggest challenges. Feedback forms and Q & A can lead to more interactions with potential customers. Below are four strategies for effective lead marketing.

Catch Leads Through Forms- You can ask interested visitors to fill out a form in exchange for valuable content such as e-books, advanced guides, and newsletters.

Use Paid Promotions – You can use paid ads to target your audience based on region, age, gender, and various other parameters. Google Ads, Facebook, Twitter, Instagram and LinkedIn all provide a popular platform for generating relevant leads.

Online PR – Get important online public relations on publications, blogs, and expertise websites in the industry.

Email Marketing – This is one of the earliest and most effective ways to generate leads. Configure emails with the appropriate subject, provide a preview or demo of the service, and contact potential buyers

Sale
You have created a reliable database of product leads that generate constant traffic and are interested in your product. Now close the deal with the sale. Your marketing strategy should focus on fully personalized content. This content needs to be different because potential buyers need to go through a recognition and research stage and finally push towards a service or product. Now is the time to promote content for sale, not educational content. Address accurate issues and share value propositions to resolve issues. Move to a more direct and direct approach using the key features provided by the product or service. Here are some useful tips.

Offer Free Trials and Subscriptions – A Better Way to Build Customer Trust Than Offering a Preview of the Service According to a Groove HQ case study, free trials and simplified pricing result in 358 conversions. % Will also increase.

Personalized Email with Offers and Discounts – Follow up using your email list to offer compelling deals and discounts. First, try to target the most solid leads in your personalized suggestions. With the right offer, you can increase your response by up to 300%.

Track statistics with analytics – Use tools like Woopra, Leadfeeder, Google Analytics to measure success rates and redefine your strategy based on what works.

Don't forget to follow up – 60% of customers say “no” four times before saying “yes”. Follow up on new information, guides, tutorials, and offers. Please do not give up. Keeping your business up-to-date with your leads will help you build more awareness and trust.

Brand awareness & lead generation
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Generating the traffic will be the most important goal in the marketing campaign

"There are some things you can't buy with money. For everything else, ________". You don't have to complete the slogan, right? Mastercard! You'll get the answer right away without even thinking. It's just experienced. Successful marketing is what you're trying to achieve, but it's not as easy as you might think. Creating a completely new marketing campaign is a mistake, especially if you're a new entrepreneur trying to find your foot. It may seem like a daunting and complex task, but as long as you set the basics straight and, most importantly, adjust your strategy towards a particular goal (eg traffic, lead, or sale) you Getting your business out there isn't too difficult.

HubSpot defines a marketing campaign as follows: “Marketing campaigns are strategic efforts to drive specific corporate goals, such as raising awareness of new products and collecting customer feedback. They are usually consumers in different ways. Aims to reach out to, including media combinations such as email, print ads, TV or radio ads, pay-per-click, and social media. "

The Achilles heel of many failed marketing campaigns is the fact that they do not have specific goals in mind. An effective marketing strategy requires you to coordinate all your efforts towards a particular goal. There is no doubt that you will not get the results you expect, even if you try to do everything in your power, especially if you have a limited budget. As your digital marketing strategy matures, so do your goals. Use the sales funnel approach as a guide to assessing which areas of your marketing strategy you need to address. You can use different tactics to get results based on different stages of the purchaser.

Traffic

You're all ready on your shining new website, and the only thing you need right now is a visitor. According to a recent survey, 81% of customers use the Internet to research the products they need before making a purchase. To set up a marketing strategy to generate traffic, you need to focus your efforts on the top of the sales funnel. Therefore, if you are starting a new business or looking to sell another product or service, setting your first goal of gaining traffic is the best way to move forward. Your marketing focus needs to be more focused on providing influential and informative content that is relevant to your business. Because prospects are in the early stages of their purchasing journey, trying to sell to prospects without providing enough resources to build credibility will not result in a successful campaign.

Here are some guidelines to help you get started:

  • First and foremost, make sure your website is fast, responsive, and mobile-friendly.
  • Optimize your website with the right keywords.
  • Use SEO and content optimization to increase your rank and receive relevant traffic.
  • Create regular blogs, white papers, and research papers about your product or service-make sure they are really informative, not marketing.
  • Be active on social media – attract followers and respond to feedback.
  • Create informative videos about your product. tutorial.

Brand awareness & lead generation
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Search Engine Optimization strategies for pharma industry

Search engine optimization
Without applying a digital strategy like SEO, content marketing won't pay off. Content marketing doesn't work without search engine optimization (SEO). SEO is the most important element of a digital marketing strategy for pharmaceutical brands to gain recognition and organic growth. Tweet this! Search rankings for key keywords are an important factor for pharmaceutical companies that build trust among patients and other healthcare providers.

This allows visitors to include both practitioners and patients on the company's website when searching for relevant queries. When a visitor visits your website, you need to explore the website's content further, watch videos, learn more about our services, and answer inquiries. This is an important strategy for brands to improve the quality of digital leads generated by pharmaceutical companies.

Build a comprehensive website
This website acts as the face of a pharmaceutical company for its customers. Accurate information is shared and the brand image is projected onto the website, making it easy for pharmaceutical companies to associate and connect with their customers. Websites should provide sufficient information to facilitate intensive research before doctors and patients prescribe or consume medications. It should contain details about possible side effects, benefits, recommended doses, and other important information such as immediate treatment for allergic reactions to the drug. In addition to this, posting clinical trial details on the website will further help build credibility.

Chatbot
Technologies such as artificial intelligence will help you add to your digital marketing strategy. Pharmaceutical companies can use AI technologies such as chatbots on their websites as an innovative digital marketing strategy tool. Chatbots can be used to communicate directly with consumers, doctors, or medical representatives, and are more effective with 24/7 support. Chatbots not only help you market your products, but also help you with how to use them. AI technologies such as "Virtual Nurses" help patients maintain prescriptions, book appointments with doctors, and send reminders about when to take or take medication. Tweet this! Pharmaceutical companies can also develop “health support” chatbots to provide patients with guidance for a healthy and active life and to engage with them more continuously. Chatbots also assist doctors by providing information on recommended drug usage, clarifying drug-related queries, and guiding doctors to studies conducted on specific drugs.

 
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Conclusion
Digital marketing in the pharmaceutical industry can bring a paradigm shift to the pharmaceutical industry as revenue grows. By effectively leveraging these digital marketing strategies and adopting new technologies, pharmaceutical companies can gain a significant advantage in this highly competitive and dynamic market.

Content marketing strategies for pharma industry

Marketing strategies tend to change with time and place. Strategies to increase sales in one region may not work in another. Not only this, marketing strategies are also affected by the industry domain to which they apply. The pharmaceutical industry is one such area, and growth is primarily characterized by a variety of marketing strategies and other business factors.

The pharmaceutical industry is heavily influenced by the strict laws and regulatory measures that countries enforce from time to time to control prices and consider environmental safety. Tweet this! As a result, major pharmaceutical companies such as Johnson & Johnson, Pfizer, Novartis, and Abbott will repel if they do not comply with laws such as protection and environmental safety, as they do with Johnson & Johnson's talcum powder. You may face. The company had to face heavy penalties by the US government.

Pharmaceutical companies' digital marketing strategies tend to change from region to region. This means that the same company must adopt different marketing strategies as it grows. 

The biggest cost for pharmaceutical companies is R & D, and at such a significant cost, companies are spending more time and energy developing creative marketing strategies to attract additional consumers.

Learn more about how to effectively leverage your digital marketing strategy to help your pharmaceutical company grow.

Content marketing
Content marketing is one of the most powerful forms of marketing for pharmaceutical companies. Customers search extensively for online healthcare content before seeing a doctor. Tweet this! And drugs are chemicals, and these healthcare blogs and articles help customers learn more about these drugs and how to use them. Content marketing for pharmaceutical companies creates useful guides in the form of articles and blog posts that help consumers learn new information and provide it completely free of charge.

In the pharmaceutical industry, content marketing helps build awareness and build customer loyalty about new life-saving drugs on the market. Tweet this! Customers respect these articles and blogs about medicines when they are worried about themselves or their loved ones due to illness or medical condition. These accurate and informative guides will help you build trust between consumers and your company. By connecting with consumers at these critical times, you can build strong relationships and loyalty with pharmaceutical companies. Therefore, content marketing serves as the ideal digital marketing for your healthcare strategy, as it can have long-term results.


Brand awareness & lead generation
Looking to target specific accounts and decision-makers? Or engage with a wider audience? Find out how we can help.