Search engine optimizationWithout applying a digital strategy like SEO, content marketing won't pay off. Content marketing doesn't work without search engine optimization (SEO). SEO is the most important element of a digital marketing stra…

Marketing strategies tend to change with time and place. Strategies to increase sales in one region may not work in another. Not only this, marketing strategies are also affected by the industry domain to which they apply. The pharmaceutic…

Tactics for successful demand creationSuccessful demand creation requires all three of inbound marketing, content marketing, and marketing automation to drive buyers to purchase. The best way to do this is to have a central function that a…

In diverse markets with different cultures, expectations, goals, business environments and regulations, demand creation provides the most efficient means of delivering the right message to the right people at the right time. Market automat…

Modern marketing is experiencing a paradigm shift in digital transformation with the addition of new technologies and methodologies. Creating more leads and demand is the main goal of today's marketers. Most marketers are often confused wi…

Decisions are very personal and they are so important that it is often much easier to be indecisive. However, indecision does not support goals. Goal setting is essential to boost productivity. So how can you make a decision faster and how…

Sales teams trying to grow their leads may focus on inbound lead generation, outbound marketing, or both. Needless to say, the end goal of most marketing efforts is to make sure people get to your landing page and generate leads for the bu…

ResearchThere is some disagreement about the value of research. A B2B marketer may say you just have to pick up the phone and make the call. Some marketers might believe that cold calling is unnecessary and ineffective. The main reason is …

There's a ton of mediocrity in lead generation - both internally and outsourced. However, there are a lot of things that good outsourced operations and lead generation companies do well. While a lead generation technique is not brain surge…