B2B Product Marketing Framework

Now you know how important product marketing is to your business and the different types of roles it plays. It's time to understand the framework of product marketing. A product marketing framework for software solutions is nothing more than a strategy consisting of different ways to market a product, media to reach the right audience and turn them into customers.

Below are the things you need to include in your product marketing framework.

Identify your ideal customer profile (ICP)
One of the first things to determine in your framework is your PKI. Who you want to target and why you want to target them are the main things to know before you even start manufacturing your product. Having these basics helps you focus on strategies that help you grab the attention of your potential customer.

Choose the right multimedia platforms
The Internet is full of media tools. Your challenge here is to choose a tool that best suits your requirements. You need to invest in alternatives that are easy to use and deliver precise results. Since the world is becoming automated, having a tool that automates your business is a bonus.

Look for distribution partnerships and influencers
Product marketing involves marketing your product through different mediums. One way to do this is to partner with as many relevant channel partners or brands. Another way is to work with influencers since their reviews are one of the most popular opinions on the internet today.

Quality content project
When you create quality, well-written content, you always find yourself caught in the conflict between product marketing and content marketing. But you have to understand that content marketing and product marketing are both part of a bigger strategy. This is why marketers should take advantage of the content of the product they are trying to market, as it is one of the biggest pillars of strategy. A Media 7 interview excerpt from a Technology Solutions Platform CMO explains how content can strengthen your product marketing framework.

Set realistic goals
You have a product marketing strategy in place, but executing it without any goals is pointless. Before launching a product, always set realistic goals that aren't too overwhelming but still difficult. When you know your goals, you get insight into what tools to use and who to talk to to sell your product.

Plan a promotion schedule
The marketing of products can be carried out at several levels. Having a promotion calendar is always a smart option to make your marketing activities instrumental. When you maintain a calendar for your product sales, you know what's being done, what's going on, what needs improvement, and what activity is getting you results.

Launch and monitor
Data driven product marketing is an important part that should be part of your product marketing framework. Launching a strategy will not be enough, monitoring it and making the appropriate changes to achieve the desired results should be the end goal.