B2B Lead generation using Pop Ups
Pop-ups are used on almost every website today as a lead generation tool. An outbound lead generation campaign is a great way to spend your demand generation budget to create a fancy lead ad or Facebook ad that takes your potential lead to a top-tier landing page to become your next. new prospect. However, pop-ups are a cost-effective method to help your lead generation plans on social media. Chances are, you have already encountered thousands of them. At first glance, they may seem like they get a bad rap due to their intrusion into the user experience, but if used correctly, they can be a powerful tool to help marketers generate leads by allowing more user friction with. the content of the website. Although pop-ups are sometimes used as a last resort to ensure your inbound lead generation efforts are fruitful, there are a number of ways you can use this versatile lead generation technique, be it B2C or B2B lead generation. Software Sumo reported that its customers collected 23,645,948 email addresses through pop-ups in less than two years. Lead generation marketing doesn't end with content marketing, email marketing, or a well-designed landing page that targets your target audience. It's simple, if you cater to your buyer persona and target audience and deliver content accordingly, pop-ups will work! Especially in B2B lead generation, with the help of pop-ups, your next thought leadership blog post could be the source of your next sales lead.
Before continuing with the use of pop-ups to complement your inbound marketing plans, ask yourself, what value proposition are you offering to the user? Is it something they find valuable enough to entice them to download your content or sign up for your email list? How can pop-up windows be used to divert a potential customer to this content? It is essential to have a well defined content marketing strategy before implementing pop-ups on your website.
The key considerations when using pop-ups on your website are primarily, what type to use and, more importantly, when they should appear in front of the user. Timing is everything; users have become accustomed to expecting pop-ups and banners when looking for discounts, deals, or additional information.
With this in mind, let's look at a few different types of pop-ups that a B2B marketer can implement on a website to build a lead generation strategy that reaches out to potential customers, increases your conversion rate, and acquires leads to fill your funnel. lead generation.
Exit intent pop-ups
According to the wise pops: On average, customers report a + 300% increase in their list building efforts when setting up exit pop-ups.
An exit pop-up window is a pop-up window that is triggered when a user tries to exit the site. These pop-up windows are used to try to convince the user to stay on the website. One of the ways this can be done is by offering them a discount or showing them some of the best-selling products that they might have missed. Information can be collected by requesting your email address promising updates on the latest offers and discounts.
Your target audience could have landed on a page like this through social media and is much closer to being a qualified lead than an indefinite user. In the described situation, your outbound lead generation strategy has been efficiently linked to your landing page with the use of a pop-up window.
Entry pop-ups
These are the pop-ups that are set to show the moment your visitors land on your website. They are generally quite intrusive, preventing the viewer from seeing the page they clicked on until they interact with you. On the other hand, when used carefully, input pop-ups can be extremely persuasive in asking visitors to provide their information in exchange for high-quality private content.
Scroll through pop-ups
The main advantage of using these types of pop-ups is that they allow you to customize when and where your message should interact with the visitor. Relevant deals, discounts, and schemes can be displayed when a visitor scrolls past a particular product, service, or blog. This allows you to interact only with specific users who show an intention to buy your product.
Conclusion
Pop-ups can be a high-risk, high-reward strategy due to their hit-or-miss nature. It's a great way to highlight the most important content to your visitors. You must carefully create specific pop-ups to guide your audience's attention. Keep in mind that clarity is essential; Make sure your call-to-action statements are concise, precise, and to the point. Use them to maximize your target audience's conversion rate using inbound marketing techniques with a lead generation process that can get you more B2B leads or even your next qualified lead. Another important aspect would be the mobile optimization of your pop-ups, they must be designed so that they do not affect the loading times of the page and are not too intrusive; otherwise, it may negatively affect Google search ranking. Over time, pop-ups will help you understand the visitors coming to your website and also how to guide them through your customer journey to increase your conversion rate. Once you have all the quality leads lined up, it can be overwhelming when it comes to managing your lead management efficiently, but you can make the lead generation process easier for your marketing team with the help of lead generation software. or using lead generation services offered by an agency. . Successful lead development may not have a formula-based approach across all business models, but pop-ups can help drive the process forward.
