Best Lead Generation Tools

You already have your strategy in place, so now is the time to track down those leads. We know that there are too many lead generation tools on the market, which is why we present you our favorites. Choose what suits you best from the following lead generation software.

Leadfeeder
Leadfeeder is a lead generation tool that every B2B marketer should include in their marketing automation strategy. The quality of the leads generated through this software is a class apart due to its integration with tools like Mailchimp, HubSpot, and ZOHO, to name a few.

Prospect.io
This multi-channel B2B sales and marketing automation platform closes deals like an expert. Prospect.io primarily increases the productivity of your outbound sales team with its variety of features. It does everything from building your target audience lists to analyzing and improving your strategies to polishing your marketing schemes.

AeroLeads
There is nothing that this lead generation tool cannot do. Start with finding official email IDs, business phone numbers for locations and addresses, AeroLeads does it all. The best part about this tool is that it works on a variety of websites, so you are not limited in options. If you want to increase your conversion rate, AeroLeads is the place!

What are the pros and cons of lead generation?
Every process has two faces. Therefore, it is safe to know what the procedure offers and how you can use it to your advantage. Let's take a look at the pros and cons of lead generation.

Advantage
Accelerate Information Acquisition - The landing page you create to promote your product / service organically speeds up the lead gathering process.
Accelerate Online Sales - The traditional sales process is gone. Now you can sell your services / products to global clients using modern sales methodologies.
Recognize the target audience: The lead generation strategies you use clearly define the buyer's personality and vice versa, making it easier for you to target your offers to the right audience.

Disadvantages
Low ROI: This marketing method is a matter of risk when it comes to finances. A failed calculation can greatly affect your investments.
Misjudge potential customers: Your conversion rate will never increase if you misjudge customers. You need to have the right tools and experiences to judge who is a potential sale and who you can let go.