Lead generation checklist

The entire lead generation process can be overwhelming, especially if you're new to the industry. Therefore, we bring you the flow of the lead generation procedure in the form of a checklist.

Categorize potential customers
Start by ranking your potential customers. No matter how long this process takes, it is extremely essential to categorize your leads. When categorizing your qualified lead, there are certain essential elements to consider:

Is the potential client on your ideal client list?
Is the sale to the customer ready?
Does it fall into sales and marketing?
These indicators should form the outline when placing your leads on different lists.

Aim and test
Once you've categorized your leads, now is the time to target them with a great content marketing strategy. This stage will involve testing different types of content, be it written, visual, podcasts, email marketing, and other similar formats. This will help you gauge what kind of content your audience cares about, and therefore you can continue to produce what they want.

Investigation
Through content, you find new potential customers. Now is the time to reach out to them for a possible sale that suits your needs. Researching your prospects' pain points is a general rule of thumb. If their services can solve your most pressing problems, you have a solid foundation for a partnership.

Multi-channel approach
You will surely achieve your ideal customer profile only if you use the multichannel marketing approach. This not only broadens your possibility of reaching your potential customers, but your potential customers can also notice it through different campaigns.

Nourish
The last crucial part of this checklist is nutrition. Promotion activities decide whether your leads will eventually convert to sales, and this makes a big difference to your overall conversion rate. Social media engagement and follow-up emails should be part of your lead generation program.

Lead generation will always be the fundamental activity of B2B companies to increase their conversion rates. While we've covered all the possible implications in this blog to help you jump-start your lead generation process, there are a few more ideas that explain our B2B lead generation services that have been helpful to businesses of a variety. of verticals, including major webinar platforms. SaaS companies, to name a few. The techniques suggested by us on this blog will definitely show positive results for you as well. For more details, contact a Deck 7 representative today.