What is B2B Lead Generation ?
That is not true for B2B lead generation companies. Lead nurturing remains the main task of B2B marketing, but also a constant challenge. According to HubSpot, generating traffic and leads was a huge challenge for 63% of marketers in 2019. Now if you are one of the marketers, you don't want to enter the new year with the same problems. And we are here to help.
Over the past decade, strategies for demand generation and lead generation for B2B have witnessed a paradigm shift from focusing on the business to focusing on the consumer, customer information to customer intelligence and finding a customer to be found. Marketers must also devise new B2B lead generation strategies to stay relevant. Given the changing landscape of lead generation marketing, it pays to stay nimble.
It's 2020 and the buying process has changed. Consumers are no longer concerned with limited shopping options at their neighborhood retail stores. They spend a lot of time researching their next purchase on the internet with multiple options available. The goal is to make them adhere to your product. That applies to both B2B and B2C lead generation companies.
What is B2B lead generation?
B2B Lead Generation is the process of acquiring a new lead or leads for your business. It is one of the first steps in a marketing funnel or a lead generation funnel. We start by collecting a potential customer's information, such as their name, email, company, and title, which would be helpful in making a sale.
These prospects are then fed by marketing automation until they are qualified to be delivered to the sales team. The goal is to create a consistent pipeline with each quality lead that can be converted to revenue-generating customers.
Conventional wisdom dictates that a combination of inbound marketing and outbound marketing works best to establish your pipeline. While outbound lead generation strategies produce more immediate results by connecting with prospects, inbound lead generation strategies can help establish your credibility and attract more qualified prospects to your business.
Fortunately, this is an era of big data. With new age technologies for the latest lead generation and management tool, consumer data can be readily available, and the only task now left in our hands is to intelligently optimize the lead generation process.
