From Neanderthals to Homo sapiens, bullock carts to electric vehicles, door-to-door to digital marketing, evolution is inevitable. With the advent of machine learning, AI, and advanced data analytical tools, traditional lead gen for IT com…

If you are into B2B marketing, email marketing is an essential part of your business. But as effective as email marketing is, it’s not enough on its own. In fact, 44% of the marketers say, increasing engagements is their number one challen…

The world today is dominated by social media, mobile apps, and smartphone technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after year, and that is email marketi…