How to generate online b2b leads ?
Without reaching the target audience your business will fail, all-the-time, every time! Having the best product doesn't guarantee you success in the market place. This is why lead generation and lead management is critical. HubSpot’s statistics found that 54% more leads are generated by inbound marketing tactics than by traditional paid marketing
Establish Content-based Thought Leadership:-
Content creation is the first step in your lead generation strategy. Data indicates, 88% of consumers research their buys online before making a purchase. Therefore it is critical that you surround your products with high quality marketable and persuasive content marketing to hasten your lead generation process. Regularly post blogs, news, and tips regarding your industry. Also, produce extensive guides that visitors can download on your website. This allows you to collect data from people that download your guides so you can enroll them into lead nurturing programs and keep them engaged by sharing more about your product or service. You may even turn them into customers. Don’t forget to engage in SEO, social for enabling high-quality organic searches, and other inbound lead generation efforts. You can even use content syndication to your benefit when it comes to B2B lead generation to increase your conversion rate with each potential lead. Your next lead generation campaign can use marketing automation to your benefit to sort through all the data you have to collected via your content.
Use Paid Social Media
92% of small businesses will increase their investment in social media this year. More than two billion people use social media every day. The average person spends 135 minutes per day on social networks. Also, the number of small businesses advertising on Facebook has doubled to 50 million in recent months. Paid social media advertising is very different from traditional outbound marketing. Big data and machine learning allows you to find, target, and reach your audience to increase your conversion rate with ease. Social media coupled with a great landing page is an ideal way to distribute your best content. According to Sprout Social, 73.4% of users follow a brand because they’re interested in its product or service.
Nurture the curiosity of your followers with educational content that will transform them into your next qualified lead. Every good B2B marketer should look to KPIs such as clicks, comments, and profile visits to determine if your ads are creating an impact. Social media lead generation can create a smooth customer journey for your potential customers and your lead generation funnel is memorable and measurable.
