Email Marketing is the best channel for generating maximum leads

Speaking of successful marketing strategies, do you know that email marketing consistently ranks as one of the best tactics to achieve your ultimate marketing goals?

Today's world is dominated by social media and mobile devices, where an email marketing campaign is nothing new. However, there is no denying the fact that it is still one of the most effective channels for any business organization to generate more leads and grow its customer base. The reason?

It is true that email marketing went through a slow period in recent decades, where it received a bad reputation, many experts proclaimed that email is dead and dying, but when you look at the numbers, you will find that email is actually growing in acceptance as more and more email accounts are created. Due to technology, dependency on the medium, and the way people use emails, it has been observed that email is far from dead. In fact, it has become a vital link to provide business information in a more personalized way and also to generate leads at a reasonable cost. Undoubtedly, the benefits of email marketing in 2020 will be paramount and this will ultimately drive a lot of traffic to your website, leading to higher revenue.

Some more recent email marketing statistics you need to know to understand why it is worth the investment:

  • Currently, there are more than 3.7 billion email users in the world, which means that the projected number of users for 2021 is 4.1 billion. - (Statista)
  • The United States is projected to spend more than $ 350 million on email advertising in 2019. (Statista)
  • 59% of marketers say that email is their biggest source of ROI. (Emma)
  • 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media. (MarketingSherpa)
  • Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)
  • 58% of adults who check their email first thing in the morning. - (Customer intelligence)
  • 89% of marketers say that email is their main channel for lead generation. - (Mailgen)
  • Personalized emails offer 6x higher transaction rates. - (Experian)
  • 74% of marketers say that targeted personalization increases customer engagement. - (eConsultancy)
  • 78% - The number of marketers who say list targeting is the marketing automation feature they can't live without. (Gleaner)
  • An introductory email that includes a video receives a 96% increase in click-through rate. - (Get an answer)
  • Transactional emails produce an average open rate of 72% and a click-through rate of 30%. - (IBM)

The advantages of email marketing are much more than the above facts have shown. It has been a proven method of generating leads.

In 2020, it's your chance to restart your email programs with innovation and creativity efforts to keep pace with demanding customers. With the disruption of AI in this digital age, it is important for marketers to take advantage of new technologies and tactics to keep pushing boundaries. According to recent studies on the future of email marketing, email programs will become even more personalized and interactive. But how do you achieve these lofty marketing goals? What is the hook? What email should be sent for customers to reach the inbox?

Brand awareness & lead generation
Looking to target specific accounts and decision-makers? Or engage with a wider audience? Find out how we can help.